Presentation Script
SLIDE 1 This morning I am presenting ‘Dear Driver’, a fun, lighthearted road safety campaign about “equine road users”; my all-encompassing term for horse riders, horses in cart etc on the road. The campaign aims to educate unfamiliar tourist and urban-dwelling motorists of appropriate behaviour around equine road users. Illustrative communication techniques are used to reveal the dangerous consequences of unsafe actions to engage the audience in the issue and encourage compassion during encounters with horses on the road. SLIDE 2 New Zealand has limited off-road equine recreational areas, unfortunately forcing most New Zealand horse owners to exercise their horses on public roads. While some motorists are considerate to horses, a growing majority are not, which can lead to the injury or even death of humans and horses. This is a issue that concerns a large number of New Zealand equestrians. The rapid expansion of urban boundaries, rising urban population, and increasing touri...
