Meeting With Tanya

Feedback Notes

• Explain who you’re targeting, who are the types of drivers you are dealing with and the types of horse riders they will encounter, talk about their characteristics not just demographics, how is what you’ve done going to reach them/engage them/impact them?
• Use your social gallery as a "From the horses mouth" page - what the horse sees/from the horses perspective, humanises the horse and horse rider more, photos through horses ears but also people standing with their horse, showing the driver all the people who care about this cause will create greater impact
• Explain how you could extend the project, where would you had spent more time if you’d had more time, what would you do next, what do you think you did well, what you could have done better or learnt more about, what have you learnt, how you challenged yourself
• Mock up a billboard, for example, with the imagery you've already produced to roughly show the panel what you could explore next/how big you imagine the campaign could grow
• Most importantly, talk about the brand that you have created, but also talk about your process of getting there
• Structure: Project (unpack), process, extension (where to next)
• Speak for up to 15 minutes