Creative Campaign Research

Building a Creative Campaign


Create Dialogue - Social media is
Figure out what your objectives are (tangible things you are working towards)

Specific
Measurable
Achievable
Relevant
Time based
OBJECTIVES

 Always remember - who are you impacting?
Combine aesthetics AND truth
How does every piece fit in the bigger campaign?


Creating Compelling Campaign Creative

"I think we have reached the point where creative platforms are no longer hindering the free-flow of ideas. They are opening up to the point where even the most obscure brand, regardless of budget can create, execute and evaluate the most incredible interpersonal ideas and campaigns and create real time engagements with customers. The strange thing is that future campaign may be so focused in the customer's world that the rest of us struggle to see the attraction or even appreciate the degree of relevance, originality and impact."



How To Develop A Creative Concept

"In today’s busy and constantly changing communication environment, social and behavior change communication (SBCC) must be creative and strategic to compete with commercial advertising and capture the audience’s attention."

"Challenge assumptions: Ask what assumptions the idea makes and challenge them. Dig deeper to challenge the way the group views the problem and the audience."

"Opposites: Ask what is the opposite of the idea and whether it could work."

http://www.thehealthcompass.org/how-to-guides/how-develop-creative-concept