Week 3 Research

Social Media Usage:

Advertisers have recognized the advantages of new technologies and are starting to implement them into their traditional TV, radio and print advertising campaigns. Today, more potential customers spend time on the Internet and social media than watching TV or listening to the radio. Services such as Facebook or Twitter manage to connect people and provide them with a place to share their experiences and conversations with their friends. With internet being more accessible to a wider audience, social media services can bloom.

By integrating social media and the information technology into advertising campaigns. advertisers can dramatically increase the reach of their campaigns, as well as the engagement of potential customers. Increased reach and engagement produce better results which are relatively easy to track and analyze.

http://www.degordian.com/education/blog/cross-platform-campaigns/


Nearly 90% of Kiwis aged 15+ use social media, usually Facebook and/or Youtube (that’s more than the number of people who watch tv each week, listen to the radio each week, or own a smartphone or tablet).

http://www.adhesion.co.nz/blog/social-media-usage-in-new-zealand/



According to Nielsen, back in 2012, Facebook has a unique audience of over 2.7 million Kiwis who visit the site making it the top ranking social media site in New Zealand. With 80% percent of the online New Zealand population visiting the Facebook site, New Zealand has the highest proportion of the online population who visit the social networking site in comparison to Australia (74%), the US (69%) and the UK (68%).

http://www.firstdigital.co.nz/blog/2015/09/16/facebook-nz-demographics-usage-statistics-2015/


Facebook’s algorithm now promotes video ahead of other types of content.

Social media has been revolutionizing the way we communicate for years now. No longer is it a niche corner of the web reserved for early adopters and meme enthusiasts. Today, everyone from big brands to health care authorities are using social to bolster their profile through public engagement. And increasingly, that trend is also shifting the flow of discourse between government bodies and the public.

With 2.5 billion users, social media is now the dominant arena for global communications. Naturally then, social has also become one of the public’s favorite forums for engaging in government and public issues—the allure of which are many fold. Immediate and transparent, social media has provided the public with greater control, participation, and influence over governmental issues and initiatives.

Illustrated Activism Campaign - http://www.lastdaysofivory.com
Awareness Game - http://www.tamponrun.com