Design Exemplars
'Ride and Seek' App:
"Uses GPS technology to alert drivers to the presence of vulnerable road users."
"Once downloaded by the motorist, it flashes up the position of anyone who is also running the app. The smartphone can be left in a bag or on the front seat while the app is running, and it also issues a verbal warning of other users’ presence, so the driver does not have to look at his phone."
"Mr Backhouse, 25, does not ride himself, but his mother does, so he said he is aware of 'the risks riders take when they go out on the roads'. His own experiences of driving near his home in rural Lancashire also led him to create the app, initially with riders in mind."
"He admitted the challenge now is to increase the number of people using the app, as both drivers and vulnerable road users have to have downloaded it. 'It’s a chicken and egg situation,' he said. 'It needs both to be using it to work. It would be good if the riders downloaded it, so the drivers also using it could see them.'"
"And Mr Backhouse, who works for a major car manufacturer, has plans to expand the app in future. 'I want it built into cars, as modern ones have the capability for it,' he said."
" Xiaoyu Weng, the cocurator of the Guggenheim exhibition Tales of Our Time, aimed to reimagine the show’s catalogue and reassess how such publications function. 'Often, the catalogue plays the role of recording what the exhibition is, and it also gives opportunities to people when they cannot physically come to see the exhibition,' she notes. However, she wanted to find creative ways to expand and redirect those roles, exploring the question, 'How can a catalogue be a channel, itself, and have a separate life outside the exhibition?'"
"Drawing on notions of borders, territory, migration, and collective memory, Tales of Our Time presents newly commissioned works by artists Chia-En Jao, Kan Xuan, Sun Xun, Sun Yuan & Peng Yu, Tsang Kin-Wah, Yangjiang Group, and Zhou Tao. The artworks on view investigate issues related to Chinese art, China, Taiwan, Hong Kong, and the Chinese-speaking diaspora; at the same time, the artists examine social and political tensions experienced worldwide. The idea of the 'tale' appealed to Weng and cocurator Hou Hanru as a means of drawing out many of these themes and highlighting conceptual links between different art practices, while resisting formal categories and underscoring the artists’ distinct backgrounds and approaches."
"To further embody this narrative theme, the curators commissioned works from seven authors writing in diverse genres: an essay from Li Juan; speculative fiction from Han Song, Brian Kuan Wood, and Ken Liu; and short fiction from Hon Lai-chu, Lo Yi-chin, and Wang Bang. The curators provided these writers with the same set of thematic keywords that they gave to the artists in the show; thus, Weng notes, 'you can definitely see some overlap in the authors’ and artists’ thinking, but they are also very diverse in terms of how they responded to [those ideas].'
Working from a suggestion from Weng, Wu created a design that incorporates these short texts, while still setting them apart within the book. 'When we first started, [Weng] had the idea of having the short stories ‘inserted’ between the artist sections,' Wu recalls. 'We loved this idea and quickly adopted it, placing the seven stories on trimmed-shorter pages.' The design gives the distinct feeling of encountering a story within a story, and, as Wu points out, the format also references 'a paperback "reader."'"
https://www.guggenheim.org/blogs/checklist/challenging-norms-design-and-storytelling-in-the-catalogue-for-tales-of-our-time
NZTA's 'Drive Social' Advertisement:
"Our ‘Drive Social’ campaign launched with a big, open-ended question: ‘If we stopped thinking ‘cars’ and started thinking ‘people’, would it change the way we drive?’ The campaign aims to change the way people think about the road. It is based on a key insight that people often behave differently on the road than in other social spaces. Drive Social reframes the way people think about the road and driving – from seeing it largely as a solo pursuit to a social one. Our driving affects others."
https://www.nzta.govt.nz/safety/our-advertising/history-of-road-safety-advertising/
'This is who I am' Book:
"I started thinking: How many of us must wait until something life-transforming happens before we really appreciate our bodies? Must we experience illness or loss to look deeply?"
"My goal was one of complete revelation - not hiding behind clothing but exposing both body and mind. What would we learn about ourselves? What would we learn from each other? Would we - could we - become more compassionate? Not only towards ourselves but towards one another?"
"I started he book with a few women, all of whom I knew well, who agreed to be photographed and interviewed. As the project grew, I relied on recommendations from friends and acquaintances for the names of additional subjects. I was looking for physical diversity and a wide range of stories."
"While I hope that this book will be of help to others, the process of making it has been a personal gift to me. After five years of working with women and their stories, I now look at my own body with gratefulness for how well it functions, how it allows me to move with ease, ride a bicycle, take a walk. I used to wish I were taller or thinner. But now, more than ever, I am happy to be in this world as I am. And when I look around, I feel more appreciation for women I meet in passing, whatever her body shape or story might be. My hope is that this book will be a catalyst for compassionate conversation among women and men everywhere."
Olson, R. (2008). This is who I am: Our beauty in all shapes and sizes. New York, NY: Artisan.
‘Sit & Tell’ Installation:
Jack Daniel's 'Tales of Mischief, Revelry and Whiskey' Campaign Website:
"For Jack Daniel's—which prides itself on its own rich, genuine brand story—it made sense, then, to collect real tales from real bars for a new campaign, presented on an evocative website, titled Tales of Mischief, Revelry and Whiskey, that serves as its own virtual gathering place.
'Storytelling is at the heart of the Jack Daniel's brand,' said client brand director Laura Petry. 'Everyone loves a good bar story. I do. You do. Your mom probably does, too. It's a shared experience and part of the reason we all go to bars in the first place. A great story is the trophy of a great night out. So it made sense to document and share these great stories with the world.'
https://themoth.org
'StoryCorps' Website:
"StoryCorps’ mission is to preserve and share humanity’s stories in order to build connections between people and create a more just and compassionate world.
We do this to remind one another of our shared humanity, to strengthen and build the connections between people, to teach the value of listening, and to weave into the fabric of our culture the understanding that everyone’s story matters. At the same time, we are creating an invaluable archive for future generations."
https://storycorps.org
Interactive Storytelling Webpages:
http://view.ceros.com/universal-music-group/worldonastring/p/1
http://deepblue.dallascowboys.com/larry-allen-documentary-desktop/p/1
http://highline.huffingtonpost.com/articles/en/the-21st-century-gold-rush-refugees/#/niger
http://framescollection.com/tunnelrats.html
"Uses GPS technology to alert drivers to the presence of vulnerable road users."
"Once downloaded by the motorist, it flashes up the position of anyone who is also running the app. The smartphone can be left in a bag or on the front seat while the app is running, and it also issues a verbal warning of other users’ presence, so the driver does not have to look at his phone."
"Mr Backhouse, 25, does not ride himself, but his mother does, so he said he is aware of 'the risks riders take when they go out on the roads'. His own experiences of driving near his home in rural Lancashire also led him to create the app, initially with riders in mind."
"He admitted the challenge now is to increase the number of people using the app, as both drivers and vulnerable road users have to have downloaded it. 'It’s a chicken and egg situation,' he said. 'It needs both to be using it to work. It would be good if the riders downloaded it, so the drivers also using it could see them.'"
"And Mr Backhouse, who works for a major car manufacturer, has plans to expand the app in future. 'I want it built into cars, as modern ones have the capability for it,' he said."
http://www.horseandhound.co.uk/news/app-aims-reduce-number-horse-related-road-accidents-595015
Catalogue for 'Tales of Our Time':
Catalogue for 'Tales of Our Time':
" Xiaoyu Weng, the cocurator of the Guggenheim exhibition Tales of Our Time, aimed to reimagine the show’s catalogue and reassess how such publications function. 'Often, the catalogue plays the role of recording what the exhibition is, and it also gives opportunities to people when they cannot physically come to see the exhibition,' she notes. However, she wanted to find creative ways to expand and redirect those roles, exploring the question, 'How can a catalogue be a channel, itself, and have a separate life outside the exhibition?'"
"Drawing on notions of borders, territory, migration, and collective memory, Tales of Our Time presents newly commissioned works by artists Chia-En Jao, Kan Xuan, Sun Xun, Sun Yuan & Peng Yu, Tsang Kin-Wah, Yangjiang Group, and Zhou Tao. The artworks on view investigate issues related to Chinese art, China, Taiwan, Hong Kong, and the Chinese-speaking diaspora; at the same time, the artists examine social and political tensions experienced worldwide. The idea of the 'tale' appealed to Weng and cocurator Hou Hanru as a means of drawing out many of these themes and highlighting conceptual links between different art practices, while resisting formal categories and underscoring the artists’ distinct backgrounds and approaches."
"To further embody this narrative theme, the curators commissioned works from seven authors writing in diverse genres: an essay from Li Juan; speculative fiction from Han Song, Brian Kuan Wood, and Ken Liu; and short fiction from Hon Lai-chu, Lo Yi-chin, and Wang Bang. The curators provided these writers with the same set of thematic keywords that they gave to the artists in the show; thus, Weng notes, 'you can definitely see some overlap in the authors’ and artists’ thinking, but they are also very diverse in terms of how they responded to [those ideas].'
Working from a suggestion from Weng, Wu created a design that incorporates these short texts, while still setting them apart within the book. 'When we first started, [Weng] had the idea of having the short stories ‘inserted’ between the artist sections,' Wu recalls. 'We loved this idea and quickly adopted it, placing the seven stories on trimmed-shorter pages.' The design gives the distinct feeling of encountering a story within a story, and, as Wu points out, the format also references 'a paperback "reader."'"
https://www.guggenheim.org/blogs/checklist/challenging-norms-design-and-storytelling-in-the-catalogue-for-tales-of-our-time
NZTA's 'Drive Social' Advertisement:
"Our ‘Drive Social’ campaign launched with a big, open-ended question: ‘If we stopped thinking ‘cars’ and started thinking ‘people’, would it change the way we drive?’ The campaign aims to change the way people think about the road. It is based on a key insight that people often behave differently on the road than in other social spaces. Drive Social reframes the way people think about the road and driving – from seeing it largely as a solo pursuit to a social one. Our driving affects others."
https://www.nzta.govt.nz/safety/our-advertising/history-of-road-safety-advertising/
'This is who I am' Book:
"I started thinking: How many of us must wait until something life-transforming happens before we really appreciate our bodies? Must we experience illness or loss to look deeply?"
"My goal was one of complete revelation - not hiding behind clothing but exposing both body and mind. What would we learn about ourselves? What would we learn from each other? Would we - could we - become more compassionate? Not only towards ourselves but towards one another?"
"I started he book with a few women, all of whom I knew well, who agreed to be photographed and interviewed. As the project grew, I relied on recommendations from friends and acquaintances for the names of additional subjects. I was looking for physical diversity and a wide range of stories."
"While I hope that this book will be of help to others, the process of making it has been a personal gift to me. After five years of working with women and their stories, I now look at my own body with gratefulness for how well it functions, how it allows me to move with ease, ride a bicycle, take a walk. I used to wish I were taller or thinner. But now, more than ever, I am happy to be in this world as I am. And when I look around, I feel more appreciation for women I meet in passing, whatever her body shape or story might be. My hope is that this book will be a catalyst for compassionate conversation among women and men everywhere."
Olson, R. (2008). This is who I am: Our beauty in all shapes and sizes. New York, NY: Artisan.
‘Sit & Tell’ Installation:
"Jenn Stucker is inviting us to pull up a chair and listen to a story — 100 stories, and 100 chairs."
"A project in which graphic designers and artists created chair graphics related to stories told by residents of eight Toledo neighborhoods, preserved through audio recording. The result is a cultural and artistic achievement that unites communities and allows members to learn about themselves and one another. Stucker said that in choosing a focus for the project, she was inspired by the 'strong women' theme of 2016 World Storytelling Day. Some of the stories people tell are tales of notable events, others are remembrances of and memorials to strong women and their often difficult lives, others of the power of sisterhood. "
"'These neighborhoods have a great history but they’ve often been overlooked,' Stucker said. 'I like the idea of pulling up a chair and inviting someone to share their story with someone else, and having community members themselves tell the stories brings a greater investment. But I also didn’t want people talking to themselves, so when we rotated the displays this summer, for two weeks at a time, we had a story or two from the neighborhood among the 10 chairs but the rest were from other neighbourhoods.'"
https://www.bgsu.edu/news/2016/11/sit-and-tell-uses-graphic-design.html
'The Miners’ Story' Project:
"Focused on collecting and preserving stories of mining and mining communities in the American Southwest. Local Projects created a copper trailer that served as both the recording space and a promotion vehicle for the project. To get people to share their stories, the project team worked with local community centers to encourage the older mining generation to record their narratives. Interviews were also conducted by a professional documentary filmmaker. The trailer became part of the Mineral Museum at the Arizona Flandrau Science Center, complementing the museum’s world-class collection of gems and minerals with the sounds and stories of the miners who excavated them."
http://entertainmentdesigner.com/news/local-projects-where-technology-and-collaborative-storytelling-meet/
'Talk to Me' Museum Installation:
"One great example of collaborative storytelling is Local Projects’ contribution to You! The Experience at the Chicago Museum of Science and Industry.
The exhibit explores the connections between mind, body, and spirit in the 21st century and features a series of interactive installations designed to engage visitors’ curiosity. One piece of the exhibit, 'Talk to Me,' is an interactive story booth that invites visitors to share and record their personal stories. Inspiration is provided in the form of prompts from 'what’s the funniest thing you’ve ever seen?' to 'what’s the most important decision you’ve ever made?'"
"More than just a body, you are a complex blend of your experiences, choices, personality and environment. Who you are is also shaped by how you care for yourself and choose to enjoy life. Your mind, body and spirit have a vital connection, one you can use to improve your overall sense of well-being. The potential for greater health and vitality is within you … it's only a conversation away. A conversation with yourself."
http://entertainmentdesigner.com/news/local-projects-where-technology-and-collaborative-storytelling-meet/
http://www.msichicago.org/explore/whats-here/exhibits/you-the-experience/
"A Long History of a Short Block explores the 486 feet of present-day Greene Street between Prince and Houston Streets in New York City. William Easterly, Laura Freschi, and Steven Pennings at the NYU Development Research Institute spearheaded the research, production, and writing of the Greene Street Project, with further research and web production done by Madeline Blount, Marina Kosyachenko, Lauren Hanson, and Fred Rossoff. The web doc visually details the history of the street in seven different chapters. You’ll begin in the lush and green Manhattan of the 1500s and transition swiftly through time into the colonial era. Soon, you’ll be exploring the rise of the garment industry and immigrant class in the 1800s. Finally, you’ll find yourself back again in the Soho of today.
By using a combination of graphic data maps, vintage photographs, radio excerpts, newspaper clippings, videos, era-appropriate songs, book clippings, and panoramic images snagged from Google satellite, the Greene Street Project has pulled out from the woodwork, and essentially resurrected, not only the block between Prince and Houston, but the history of the surrounding neighbourhood."
"Thanks to the Greene Street Project, you can explore a pin-pointed map that visually represents accurate then-and-now portraits of certain buildings on the block, examine cartography of Manhattan, and even read a working paper on the economic development of the street during its four centuries of existence—all while listening to the sounds of horse-drawn carriages clopping down the street or, if you prefer, cars honking their horns in an attempt to move on to another block—one with an undoubtedly equally illustrious history."
"'These neighborhoods have a great history but they’ve often been overlooked,' Stucker said. 'I like the idea of pulling up a chair and inviting someone to share their story with someone else, and having community members themselves tell the stories brings a greater investment. But I also didn’t want people talking to themselves, so when we rotated the displays this summer, for two weeks at a time, we had a story or two from the neighborhood among the 10 chairs but the rest were from other neighbourhoods.'"
https://www.bgsu.edu/news/2016/11/sit-and-tell-uses-graphic-design.html
'The Miners’ Story' Project:
"Focused on collecting and preserving stories of mining and mining communities in the American Southwest. Local Projects created a copper trailer that served as both the recording space and a promotion vehicle for the project. To get people to share their stories, the project team worked with local community centers to encourage the older mining generation to record their narratives. Interviews were also conducted by a professional documentary filmmaker. The trailer became part of the Mineral Museum at the Arizona Flandrau Science Center, complementing the museum’s world-class collection of gems and minerals with the sounds and stories of the miners who excavated them."
http://entertainmentdesigner.com/news/local-projects-where-technology-and-collaborative-storytelling-meet/
'Talk to Me' Museum Installation:
"One great example of collaborative storytelling is Local Projects’ contribution to You! The Experience at the Chicago Museum of Science and Industry.
The exhibit explores the connections between mind, body, and spirit in the 21st century and features a series of interactive installations designed to engage visitors’ curiosity. One piece of the exhibit, 'Talk to Me,' is an interactive story booth that invites visitors to share and record their personal stories. Inspiration is provided in the form of prompts from 'what’s the funniest thing you’ve ever seen?' to 'what’s the most important decision you’ve ever made?'"
"More than just a body, you are a complex blend of your experiences, choices, personality and environment. Who you are is also shaped by how you care for yourself and choose to enjoy life. Your mind, body and spirit have a vital connection, one you can use to improve your overall sense of well-being. The potential for greater health and vitality is within you … it's only a conversation away. A conversation with yourself."
http://entertainmentdesigner.com/news/local-projects-where-technology-and-collaborative-storytelling-meet/
http://www.msichicago.org/explore/whats-here/exhibits/you-the-experience/
'A Long History of a Short Block' Interactive Web Documentary:
"A Long History of a Short Block explores the 486 feet of present-day Greene Street between Prince and Houston Streets in New York City. William Easterly, Laura Freschi, and Steven Pennings at the NYU Development Research Institute spearheaded the research, production, and writing of the Greene Street Project, with further research and web production done by Madeline Blount, Marina Kosyachenko, Lauren Hanson, and Fred Rossoff. The web doc visually details the history of the street in seven different chapters. You’ll begin in the lush and green Manhattan of the 1500s and transition swiftly through time into the colonial era. Soon, you’ll be exploring the rise of the garment industry and immigrant class in the 1800s. Finally, you’ll find yourself back again in the Soho of today.
By using a combination of graphic data maps, vintage photographs, radio excerpts, newspaper clippings, videos, era-appropriate songs, book clippings, and panoramic images snagged from Google satellite, the Greene Street Project has pulled out from the woodwork, and essentially resurrected, not only the block between Prince and Houston, but the history of the surrounding neighbourhood."
"Thanks to the Greene Street Project, you can explore a pin-pointed map that visually represents accurate then-and-now portraits of certain buildings on the block, examine cartography of Manhattan, and even read a working paper on the economic development of the street during its four centuries of existence—all while listening to the sounds of horse-drawn carriages clopping down the street or, if you prefer, cars honking their horns in an attempt to move on to another block—one with an undoubtedly equally illustrious history."
Jack Daniel's 'Tales of Mischief, Revelry and Whiskey' Campaign Website:
"For Jack Daniel's—which prides itself on its own rich, genuine brand story—it made sense, then, to collect real tales from real bars for a new campaign, presented on an evocative website, titled Tales of Mischief, Revelry and Whiskey, that serves as its own virtual gathering place.
'Storytelling is at the heart of the Jack Daniel's brand,' said client brand director Laura Petry. 'Everyone loves a good bar story. I do. You do. Your mom probably does, too. It's a shared experience and part of the reason we all go to bars in the first place. A great story is the trophy of a great night out. So it made sense to document and share these great stories with the world.'
There are seven videos, along with 11 audio stories and six written stories. 'We didn't script any of them,' Petry said. 'These stories are all 100 percent real, told by real people in their own words.'"
"'It became a countrywide game of telephone, with people telling us to talk to this guy or that girl,' said Petry. 'Ultimately, we probably heard about a thousand stories. And we picked the best ones for the site.'
The brand appears in some tales, but not all. 'We weren't going to force it,' Petry said. 'But we found that Jack was naturally a part of a lot of the stories, which is largely why this campaign felt so right for the brand.'"
"As documentary work, it required building trust with the subjects. 'Honest storytelling is an intimate thing'"
The brand appears in some tales, but not all. 'We weren't going to force it,' Petry said. 'But we found that Jack was naturally a part of a lot of the stories, which is largely why this campaign felt so right for the brand.'"
"As documentary work, it required building trust with the subjects. 'Honest storytelling is an intimate thing'"
"'Some of our storytellers were naturals—great personalities with an enthusiastic delivery. They are the ones that ended up being featured in the videos,' said Petry. Others were less comfortable, and did audio or written versions."
"The site's homepage has a bar atmosphere, with hushed chatter and glasses clinking softly in the background. 'Within each audio story, you'll also hear an approach to the sound design similar to a podcast or NPR story,' said Petry. 'We really wanted to use sound to add another dimension to the site and really bring the stories to life.'"
http://www.adweek.com/brand-marketing/how-jack-daniels-searched-all-over-country-best-bar-stories-160166/
'The Moth' Community (Shows, Website, Publications etc):
"The Moth's mission is to promote the art and craft of storytelling and to honor and celebrate the diversity and commonality of human experience."
"Since its launch in 1997, The Moth has presented thousands of stories told live and without notes.
Moth shows are renowned for the great range of human experience they showcase. Each show starts with a theme, and the storytellers explore it, often in unexpected ways. Since each story is true and every voice authentic, the shows dance between documentary and theater, creating a unique, intimate, and often enlightening experience for the audience.
Through ongoing programs in more than 25 cities, The Moth has presented over 18,000 stories to standing-room-only crowds worldwide and it currently produces more than 500 live shows each year. Additionally, The Moth runs storytelling workshops for high school students and adults in underserved communities through their Education and Community Programs.
The Moth has an enthusiastic following for all of its content. The Moth podcast is downloaded over 30 million times a year, and each week, the Peabody Award-winning Moth Radio Hour is heard on over 400 radio stations worldwide. The Moth’s first book, The Moth: 50 True Stories was a NYT Bestseller and its new book will be released in Spring, 2017."
http://www.adweek.com/brand-marketing/how-jack-daniels-searched-all-over-country-best-bar-stories-160166/
'The Moth' Community (Shows, Website, Publications etc):
"The Moth's mission is to promote the art and craft of storytelling and to honor and celebrate the diversity and commonality of human experience."
"Since its launch in 1997, The Moth has presented thousands of stories told live and without notes.
Moth shows are renowned for the great range of human experience they showcase. Each show starts with a theme, and the storytellers explore it, often in unexpected ways. Since each story is true and every voice authentic, the shows dance between documentary and theater, creating a unique, intimate, and often enlightening experience for the audience.
Through ongoing programs in more than 25 cities, The Moth has presented over 18,000 stories to standing-room-only crowds worldwide and it currently produces more than 500 live shows each year. Additionally, The Moth runs storytelling workshops for high school students and adults in underserved communities through their Education and Community Programs.
The Moth has an enthusiastic following for all of its content. The Moth podcast is downloaded over 30 million times a year, and each week, the Peabody Award-winning Moth Radio Hour is heard on over 400 radio stations worldwide. The Moth’s first book, The Moth: 50 True Stories was a NYT Bestseller and its new book will be released in Spring, 2017."
"'I love The Moth because its very origin is deeply rooted in our desire to connect with each other through shared experiences in stories.'"
https://themoth.org
'StoryCorps' Website:
"StoryCorps’ mission is to preserve and share humanity’s stories in order to build connections between people and create a more just and compassionate world.
We do this to remind one another of our shared humanity, to strengthen and build the connections between people, to teach the value of listening, and to weave into the fabric of our culture the understanding that everyone’s story matters. At the same time, we are creating an invaluable archive for future generations."
https://storycorps.org
Interactive Storytelling Webpages:
http://view.ceros.com/universal-music-group/worldonastring/p/1
http://deepblue.dallascowboys.com/larry-allen-documentary-desktop/p/1
http://highline.huffingtonpost.com/articles/en/the-21st-century-gold-rush-refugees/#/niger
http://framescollection.com/tunnelrats.html