Week 4 Workshops
Tristam's Workshop: Blow Up Your Project
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| A peer's interpretation of my project with post-it notes of innovative and unusual medium ideas from others in the group. |
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| A user journey using one of the new mediums suggested to me by my peers. |
Jason's Workshop: Awareness Campaigns
Notes:
Often campaign videos don't work as they show you the norm (the problem) not a solution
How can you bring it to me rather than put it on me to go do more/find it?
Knowledge does not always equal action
Start with awareness. Then follow up by creating motivation or desire to act on that awareness, normalisation of desire (make that the normal thing to do), feed the desire and move it to action (give them something small they can act on, achievable and visible goals), and end up normalising that action
My project - “Changing the behaviour of young semi-rural motorists around equine road users.”
Threatening messages turn people off, make them ignore it
Needs to be positive or problem solving focused strategy (give them something to do)
Look at the book: Fostering Sustainable Behaviour, by Doug McKenzie-Mohr, on CBSM.com.
Step 1. Select Behaviours
Step 2. Identify Barriers and Benefits
Step 3. Develop Strategies
Step 4. Ideate, Iterate, Prototype
WIFM = What’s In It For Me? (User-Centered Design)
Show people what to do 'Positive/Desired Action(Injunctive Norm)' NOT the bad behaviour 'Current Norm (Descriptive Norm)' - Show them how to be a hero
Make them a hero in a VISIBLE way
People are more likely to support a cause with something small rather than large
Combat: Lack of Motivation - Incentive, Forget to Act - Prompt, Lack of Social Pressure - Norm, Lack of Knowledge - Communication & Social Diffusion, Structural Barriers - Convenience
CONFRONT - ENGAGE - INFORM - ENABLE
Make a plan for how your audience receives your end message!
E.g. Marketing - Events - Booklet - Website = Message
Step 1. Select Behaviours
Step 2. Identify Barriers and Benefits
Step 3. Develop Strategies
Step 4. Ideate, Iterate, Prototype
WIFM = What’s In It For Me? (User-Centered Design)
Show people what to do 'Positive/Desired Action(Injunctive Norm)' NOT the bad behaviour 'Current Norm (Descriptive Norm)' - Show them how to be a hero
Make them a hero in a VISIBLE way
People are more likely to support a cause with something small rather than large
Combat: Lack of Motivation - Incentive, Forget to Act - Prompt, Lack of Social Pressure - Norm, Lack of Knowledge - Communication & Social Diffusion, Structural Barriers - Convenience
CONFRONT - ENGAGE - INFORM - ENABLE
Make a plan for how your audience receives your end message!
E.g. Marketing - Events - Booklet - Website = Message
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| More notes + a rough draft of the diagram Jason showed us to help identify the influences, barriers, bridges etc in our projects. |
It’s not about the work itself, it’s about the conversations and the actions you create/encourage!