Week 6 Super Crit





Caroline's Critique

  • It's a nice idea to talk to riders as well as drivers
  • It's also a good idea to include more characters and their designs are working well
  • Prefer moving image over still but need to include text with it to explain it
  • Make all illustrations for social media animated gifs
  • Might not need a booklet if going with a social media campaign - think of how someone from outside NZ will encounter your project
  • Tourists and urban people are going to use devices so design for that platform - they will be looking for info on the internet (so website and social media are the most important)
  • UX/UI - Design for cell phone viewing
  • Show both good and bad behaviour for the educational side as people may be more likely to adopt new behaviour if they see the consequences of unsafe behaviour
  • Make the car more obvious in the illustrations
  • (In relation to the Maori boy riding bareback) On the East coast you're not likely to see people wearing helmets, but as it's a safety campaign you have to show the correct behaviour for both parties
  • The illustrations are good with colour - more impact. Go extremely colourful, bold and bright!
  • Show different types of cars in the various different situations, practice tracing cars that are more modern styles
  • It's walking the fine line between being lighthearted and playful while still being educational- which is great
  • Focus on animated gifs for social media + website for education and in-depth info
  • Perhaps could piggy-back on apps people would use when traveling NZ e.g. when setting a journey in Maps a pop up tells the users of the equine road users they may encounter along this route
  • Get excited - this could take legs and develop into something that's real!


Peer Critique

  • 'Dear Driver' sounds like the beginning of a letter so could try a handwritten font
  • White booklet operates the best for the user while the blue booklet makes it feel like the user has to work backwards
  • Subtle animation would make the illustrations more interesting
  • The full colour illustrations are more striking
  • Could try seeing what simple highlights and shading looks like to enhance the illustrations
  • Everyone likes how playful it is - for a safety message it isn't off-putting