Case Study Research
Charity asks road users to THINK! when overtaking horses
"The largest equine charity in the UK, the British Horse Society (BHS) launched its Dead Slow campaign in order to educate drivers on how to safely pass a horse on the road."
"The campaign urges drivers to slow down to a maximum of 15mph when they meet a horse and rider on the road, and to leave at least a car width between their vehicle and the horse, passing wide and slow, without revving their engine or sounding their horn."
"Horses can be unpredictable, and even the most well-trained horse can react to its instincts and want to move quickly away from what they consider to be a threat. It is worth remembering that there are three brains working when a horse and rider meet a vehicle on the road, the driver's, the rider's and the horses'."
"Since the launch of the BHS' horse accidents website in November 2010:
In the past year:
Despite the increase in the number of incidents on Britain's roads, the BHS believes that this is due to more people being aware of their horse accidents website and reporting their accidents."
BHS reveals shocking road accidents statistics
"Shocking new statistics from the British Horse Society (BHS) have revealed 36 riders were killed in road accidents during the past five years, while 181 horses have died."
"More than 2,000 reports of road incidents involving horses have been reported to the BHS since it set up its horse accidents website in 2010."
"BHS has launched Dead Slow, calling for drivers to slow down to 15mph when they meet a horse on the road."
"“A lot of people aren’t sure how to safely pass a horse when driving, and so we have produced a video showing exactly how it should be done,” said Lee Hackett, BHS director of policy. “We are campaigning for legislative change, but that can take a long time. That is why we are asking for this instant change in behaviour from drivers.”"
"Out of the 2,070 accidents reported to the BHS, 75% were caused by the vehicle not leaving enough room while passing the horse. Over 25% of respondents said that they also had to deal with driver road rage."
"“It’s worth remembering that these statistics are just the accidents reported to us, there will be countless others,” said Lee. “Almost everyone who rides horses can recount a story about a time they had a near miss on the roads.""
http://horseandcountry.tv/bhs-reveals-shocking-road-accidents-statistics/
Road safety campaign could reach millions of drivers
"The largest equine charity in the UK, the British Horse Society (BHS) launched its Dead Slow campaign in order to educate drivers on how to safely pass a horse on the road."
"The campaign urges drivers to slow down to a maximum of 15mph when they meet a horse and rider on the road, and to leave at least a car width between their vehicle and the horse, passing wide and slow, without revving their engine or sounding their horn."
"Horses can be unpredictable, and even the most well-trained horse can react to its instincts and want to move quickly away from what they consider to be a threat. It is worth remembering that there are three brains working when a horse and rider meet a vehicle on the road, the driver's, the rider's and the horses'."
- There has been 2,510 road incidents involving horses
- 38 riders have died
- 222 horses died at the scene, or were put to sleep as a result of their injuries
In the past year:
- 81% of incidents occurred because the driver didn't allow enough room between their vehicle and the horse
- 1 in 5 of incidents resulted in the car colliding with the horse
- Almost 40% of riders were subject to road rage or abuse.
Despite the increase in the number of incidents on Britain's roads, the BHS believes that this is due to more people being aware of their horse accidents website and reporting their accidents."
BHS reveals shocking road accidents statistics
"Shocking new statistics from the British Horse Society (BHS) have revealed 36 riders were killed in road accidents during the past five years, while 181 horses have died."
"More than 2,000 reports of road incidents involving horses have been reported to the BHS since it set up its horse accidents website in 2010."
"BHS has launched Dead Slow, calling for drivers to slow down to 15mph when they meet a horse on the road."
"“A lot of people aren’t sure how to safely pass a horse when driving, and so we have produced a video showing exactly how it should be done,” said Lee Hackett, BHS director of policy. “We are campaigning for legislative change, but that can take a long time. That is why we are asking for this instant change in behaviour from drivers.”"
"Out of the 2,070 accidents reported to the BHS, 75% were caused by the vehicle not leaving enough room while passing the horse. Over 25% of respondents said that they also had to deal with driver road rage."
"“It’s worth remembering that these statistics are just the accidents reported to us, there will be countless others,” said Lee. “Almost everyone who rides horses can recount a story about a time they had a near miss on the roads.""
http://horseandcountry.tv/bhs-reveals-shocking-road-accidents-statistics/
Road safety campaign could reach millions of drivers
By Eleanor Jones
"Millions of drivers are being directly targeted by the British Horse Society’s (BHS) new road safety campaign, with advertisements in petrol stations. As part of Dead Slow, the BHS is taking out ads on pumps at 96 “major supermarket forecourts across the UK”, which the charity says has the potential to reach 9.2 million motorists. The advertising campaign, which backs the BHS’s call for drivers to slow to 15mph when passing horses, was launched yesterday (11 April)."
"Three-quarters of accidents occurred as vehicles passed horses without allowing enough space."
http://www.horseandhound.co.uk/news/road-safety-campaign-reach-millions-drivers-532513
https://www.facebook.com/TheBritishHorseSociety/videos/10154059368193343/?hc_ref=PAGES_TIMELINE
"Millions of drivers are being directly targeted by the British Horse Society’s (BHS) new road safety campaign, with advertisements in petrol stations. As part of Dead Slow, the BHS is taking out ads on pumps at 96 “major supermarket forecourts across the UK”, which the charity says has the potential to reach 9.2 million motorists. The advertising campaign, which backs the BHS’s call for drivers to slow to 15mph when passing horses, was launched yesterday (11 April)."
"Three-quarters of accidents occurred as vehicles passed horses without allowing enough space."
http://www.horseandhound.co.uk/news/road-safety-campaign-reach-millions-drivers-532513
https://www.facebook.com/TheBritishHorseSociety/videos/10154059368193343/?hc_ref=PAGES_TIMELINE