Super Crit + Central Proposition Lecture & Fourth Advisor Session

Lecture Notes:


Super Crit Requirements
  • Fill in the A3 template on Stream
  • Set up on level D 12-1pm Friday
  • Sign up to see an advisor (this will be the person who marks your final work!)
  • During the crib session talk to peers (What did you do this last week? Have you had any problems/issues? Then critique their work)


Central Proposition
  • Focuses you in on what you are doing
  • Moves your thinking from a question to a statement
  • A central proposition states something that will or could happen if something else is done
  • Stakes your claim and manifests your position on a topic
  • What design? And why is that a good thing? Communication design can be used to…
  • What’s the action and where is it going to happen?
  • Description of the design methodology (Play theory, ethnography etc)
  • Uses ‘can’, ‘enable’ etc and avoids words like ‘would’, ‘could’ etc





Advisor Session With Tristam Notes:

  • Expand the central proposition: Social change... in a specific situation.
  • In the central proposition; what is your hypothesis?
  • Is it proposing behavioural change or a public service announcement (maybe both?)
  • In your conclusion say what medium you're thinking of not in your central proposition as that allows you to change/grow next semester
  • Think about how horses are normally portrayed
  • How have horses been personified throughout time?
  • How has art and design depicted horses? (Chinese tericotta horses, chalk horses on hills, My Little Pony, disney horses, greek mythology etc)

Tristam looked over my draft central proposition for me and gave me some helpful tips for how to polish it. We then talked about my project topic/direction in general and he said he liked where I was going but he also thinks I shouldn't lock myself into a specific medium just yet. He thinks for my precedents in my proposal I should look at a few different techniques (animated video, cartoon strip, trans media campaigns etc) and then perhaps in my conclusion state which one I think would best convey my ideas, but because I haven't stated it in my central proposition I would still have wiggle room next semester. He then said that if I wanted to I could talk about how horses have been depicted in art and design over time and not focus on the safety campaign side as much, and that that would still be a relevant research topic - but I think I still definitely want to focus the way I have been, although glancing briefly at how horses have been portrayed might be interesting in terms of methodologies and precedents.