Transmedia Research
Transmedia: Redefining Where And How Stories Are Told
By Antero Garcia
"Transmedia is redefining what stories are and what they mean in the 21st century. Although stories have been told across mediums in the past, the affordances of new technologies and the saturation of media in different forms are reshaping when and how stories are told." (Page 715)
From subject to collaborator: Transmedia storytelling and social research
By Donna Hancox
"The role of narratives, and in particular personal narratives, in the context of social research has undergone significant change in the past three decades. The narrative turn in the social sciences deeply influenced the methods through which researchers gather data about communities and cohorts, and also changed the modes of representing this data." (Page 49)
"These stories also enable us to see ‘different and sometimes contradictory layers of meaning, to bring them into useful dialogue with each other, and to understand more about individual and social change’." (Page 50)
"Beyond the academic applications of narrative-based social research, there is a strong conviction in community activism that personal narratives represent the building blocks for public understanding and that they have an important role to play in changing public opinion about particular issues." (Page 50)
"In the suite of innovations in these new media technologies, transmedia storytelling represents arguably one of the most profound transformations in storytelling. Transmedia storytelling was first introduced into the mainstream via media theorist Henry Jenkins in 2003. At the time he identified a pattern of storytelling that made use of emerging media platforms that were readily available to and being utilized by everyday consumers. Jenkins described rather than defined transmedia storytelling as a story that ‘unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole’ (2003)." (Page 50)
"However, contemporary transmedia stories are increasingly a constellation of media, forms and modes of storytelling that create a holistic narrative in which different aspects of the story – time frame, a rich detailed storyworld or multiple points of view – are told in a way that brings together form and content to create a unique aesthetic." (Page 50)
"The belief that stories have an important role to play in social change has an abiding place in many organizations and social movements." (Page 51)
"In part, the underlying philosophy behind these kinds of storytelling activities is a belief that having the opportunity to tell their own stories empowers individuals and communities, and that sustainable change occurs from within empowered communities. Nevertheless, stories do not exist in a vacuum and the purpose of many community storytelling or social research projects is to bring those stories into the public discourse." (Page 51)
"Polkinghorne (1988: 18) suggested that ‘narrative is a meaning making structure that organizes events and human actions into a whole, thereby attributing significance to individual actions and events according to their effect on the whole’." (Page 51)
"Stories used in this way do not promise widespread understanding and resolution of social issues or inequality simply because a narrative has been created and shared by those directly affected. Rather, they signal that there is more to be done and more to be understood, and these changes need to be established from within those local contexts." (Page 51)
"Transmedia activism as defined by Lina Srivastava (2009) on her blog linasrivastava.com allows for the audience to experience an issue through multiple perspectives, and in turn, to build a deeper understanding due to the ability of transmedia to present a number of points of view, and to authentically depict or represent complex ecologies and complex issues." (Page 55)
"In the same ways, transmedia storytelling can be understood as philosophy of storytelling and an ecology of media tools that can be utilized in various forms depending on the needs of the project (such as who and where are the audiences; what forms might amplify the voices of the storytellers; how can each form be used to their best potential to work with certain parts of the story)." (Page 55)
Between the network and the narrative: transmedia storytelling as a philosophical lens for creative writers
By Daniel Lynch
"Flow of content across multiple media platforms." (Page 161)
"In this paper I argue TS is the philosophical lens through which inherently semiotic, narratological, and networked storytelling practices converge, are mediated, and then given meaning." (Page 162)
Transmedia Storytelling and the Creation of a Converging Space of Educational Practices
By PatrÃcia Rodrigues & José Bidarra
"Storytelling as a learning practice is not new. Stories naturally lend themselves to learning as they "help us connect new learning to existing personal knowledge as the patterns of narrative form connections to earlier knowledge in the brain, and are contextualized by existing social norms and values ”. Storytelling is an engaging activity “Imaginary worlds are enjoyed not only by those who visit them, but also by those who invent.” and used as a learning opportunity to create content and connect to context." (Page 42)
"The 21st Century learners have taken the ancient tradition of storytelling to a new dimension taking advantage of the rich and immersive possibilities available on the media landscape - they “do not see narrative as text-based only; rather they view narrative as a multimedia enter- prise”. This new generation is weaving stories across multiple platforms and expanding learning and engagement through what is referred as Transmedia Storytelling." (Page 42)
"Short attention spans - News and entertainment are consumed in byte-sized pieces on mobile devices, often on-the-go." (Page 43)
"More than a resource, transmedia is a tool to be valued in the construction of expanded learning experiences that address "some of the most pressing challenges facing education today. Through immersive, interconnected, and dynamic narratives, transmedia engages multiple literacies, including textual, visual, and media literacies, as well as multiple intelligences"." (Page 43)
By Antero Garcia
"Transmedia is redefining what stories are and what they mean in the 21st century. Although stories have been told across mediums in the past, the affordances of new technologies and the saturation of media in different forms are reshaping when and how stories are told." (Page 715)
"Broadly, trans media are media that tell stories across different mediums. From books to screens to apps to physical objects, trans media relies on stories told on more than a singular platform. Although this may sound a bit complex, trans media narratives are unfolding in many different contexts." (Page 715)
"Creating an experience where people need to discover and uncover the evidence of a story and then actually tell the story to each other as a community is hugely powerful, immersive, and effective." (Page 715)
"Transmedia extends existing stories and reimagines how stories are told." (Page 715)
From subject to collaborator: Transmedia storytelling and social research
By Donna Hancox
"The role of narratives, and in particular personal narratives, in the context of social research has undergone significant change in the past three decades. The narrative turn in the social sciences deeply influenced the methods through which researchers gather data about communities and cohorts, and also changed the modes of representing this data." (Page 49)
"These stories also enable us to see ‘different and sometimes contradictory layers of meaning, to bring them into useful dialogue with each other, and to understand more about individual and social change’." (Page 50)
"Beyond the academic applications of narrative-based social research, there is a strong conviction in community activism that personal narratives represent the building blocks for public understanding and that they have an important role to play in changing public opinion about particular issues." (Page 50)
"In the suite of innovations in these new media technologies, transmedia storytelling represents arguably one of the most profound transformations in storytelling. Transmedia storytelling was first introduced into the mainstream via media theorist Henry Jenkins in 2003. At the time he identified a pattern of storytelling that made use of emerging media platforms that were readily available to and being utilized by everyday consumers. Jenkins described rather than defined transmedia storytelling as a story that ‘unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole’ (2003)." (Page 50)
"However, contemporary transmedia stories are increasingly a constellation of media, forms and modes of storytelling that create a holistic narrative in which different aspects of the story – time frame, a rich detailed storyworld or multiple points of view – are told in a way that brings together form and content to create a unique aesthetic." (Page 50)
"The belief that stories have an important role to play in social change has an abiding place in many organizations and social movements." (Page 51)
"In part, the underlying philosophy behind these kinds of storytelling activities is a belief that having the opportunity to tell their own stories empowers individuals and communities, and that sustainable change occurs from within empowered communities. Nevertheless, stories do not exist in a vacuum and the purpose of many community storytelling or social research projects is to bring those stories into the public discourse." (Page 51)
"Polkinghorne (1988: 18) suggested that ‘narrative is a meaning making structure that organizes events and human actions into a whole, thereby attributing significance to individual actions and events according to their effect on the whole’." (Page 51)
"Stories used in this way do not promise widespread understanding and resolution of social issues or inequality simply because a narrative has been created and shared by those directly affected. Rather, they signal that there is more to be done and more to be understood, and these changes need to be established from within those local contexts." (Page 51)
"Transmedia activism as defined by Lina Srivastava (2009) on her blog linasrivastava.com allows for the audience to experience an issue through multiple perspectives, and in turn, to build a deeper understanding due to the ability of transmedia to present a number of points of view, and to authentically depict or represent complex ecologies and complex issues." (Page 55)
"In the same ways, transmedia storytelling can be understood as philosophy of storytelling and an ecology of media tools that can be utilized in various forms depending on the needs of the project (such as who and where are the audiences; what forms might amplify the voices of the storytellers; how can each form be used to their best potential to work with certain parts of the story)." (Page 55)
Between the network and the narrative: transmedia storytelling as a philosophical lens for creative writers
By Daniel Lynch
"Flow of content across multiple media platforms." (Page 161)
"In this paper I argue TS is the philosophical lens through which inherently semiotic, narratological, and networked storytelling practices converge, are mediated, and then given meaning." (Page 162)
Transmedia Storytelling and the Creation of a Converging Space of Educational Practices
By PatrÃcia Rodrigues & José Bidarra
"Storytelling as a learning practice is not new. Stories naturally lend themselves to learning as they "help us connect new learning to existing personal knowledge as the patterns of narrative form connections to earlier knowledge in the brain, and are contextualized by existing social norms and values ”. Storytelling is an engaging activity “Imaginary worlds are enjoyed not only by those who visit them, but also by those who invent.” and used as a learning opportunity to create content and connect to context." (Page 42)
"The 21st Century learners have taken the ancient tradition of storytelling to a new dimension taking advantage of the rich and immersive possibilities available on the media landscape - they “do not see narrative as text-based only; rather they view narrative as a multimedia enter- prise”. This new generation is weaving stories across multiple platforms and expanding learning and engagement through what is referred as Transmedia Storytelling." (Page 42)
"Short attention spans - News and entertainment are consumed in byte-sized pieces on mobile devices, often on-the-go." (Page 43)
"More than a resource, transmedia is a tool to be valued in the construction of expanded learning experiences that address "some of the most pressing challenges facing education today. Through immersive, interconnected, and dynamic narratives, transmedia engages multiple literacies, including textual, visual, and media literacies, as well as multiple intelligences"." (Page 43)
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| https://reelio.com/reel-deal/adopt-transmedia-storytelling-influencer-marketing-campaign/ |
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| http://www.tstoryteller.com/blog |