Super Crit

My Super Crit Set-Up


Caroline's Feedback:

  • Produce a website that can support what is already there. Think of the lack of info on Transport NZ about the issue - my website could be an extension of that (also for example; Tourism NZ). Take screenshots of the current websites to show the lack of information/evidence. Design something that would function for that space.
  • The campaign through social media is fantastic and it can raise awareness for the issue and educate + engage people, but the website could provide a space for learner drivers, tourists, immigrants etc to come to for information.
  • Think about the scenarios you are going to represent - gather these from your survey.
  • Keep the illustration style very simple so it is more symbolic rather than focused on a perfect illustration, also no unnecessary information so it is easily legible.
  • Even though NZ doesn't have laws around distances, speeds etc around horses, on my website I should state exact numbers to disambiguate it/make it clear what horse riders expect/what is safe.
  • Use colours in illustrations to grab attention and also to be easy to view/differentiate all the elements.
  • So for my method do a campaign (possibly trans media) through social media BUT also use the comic content to produce a website that acts as the information base/home of the campaign that extends on the issue.


Today's Super Crit was a great experience, I really liked going around and looking at everyone's projects. It was interesting to chat to lots of different people and find out about how their research and initial design exploration is helping develop their topic and medium. I provided helpful critique on lots of people's work and asked them to comment on my work in return. Everyone seemed to really like the direction I am taking and my initial design work, and no one had any advise for where I could make my project stronger or a different direction I could explore. The one thought provoking question I received from a peer was whether or not I was going to portray a human driving the car. My answer was that I want the car to be the antagonist and not represent a person in the vehicle. I think that would get into issues of people not relating to the driver so therefore not thinking the campaign is speaking to them or it seeming like I was targeting a specific type of person (which I want to avoid).