Social Media Research
Global Cause Awareness: Tracking Awareness Through Electronic Word of Mouth
By Lenita Davis, Melissa Markley Rountree & Jullet A. Davis
"Social media is defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and allow the creation and exchange of User Generated Content”" (Page 255)
"These applications work to facilitate interactions, collaborations, and the sharing of content and in many cases have taken over for more traditional types of media." (Page 255)
"The reason for this rise in popularity is easy to identify: the social web has the power of reach." (Page 255)
"The goal of awareness campaigns is to create a solid ongoing discourse about a topic and, hopefully, the participation in a preventative activity." (Page 267)
Use of mass media campaigns to change health behaviour
By Melanie A Wakefield, Barbara Loken & Robert C Hornik
By Lenita Davis, Melissa Markley Rountree & Jullet A. Davis
"Social media is defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and allow the creation and exchange of User Generated Content”" (Page 255)
"These applications work to facilitate interactions, collaborations, and the sharing of content and in many cases have taken over for more traditional types of media." (Page 255)
"The reason for this rise in popularity is easy to identify: the social web has the power of reach." (Page 255)
"The goal of awareness campaigns is to create a solid ongoing discourse about a topic and, hopefully, the participation in a preventative activity." (Page 267)
Use of mass media campaigns to change health behaviour
By Melanie A Wakefield, Barbara Loken & Robert C Hornik
"Mass media campaigns are widely used to expose high proportions of large populations to messages through routine uses of existing media, such as television, radio, and newspapers. Exposure to such messages is, therefore, generally passive." (Page 2161)
"Typical campaigns have placed messages in media that reach large audiences, most frequently via television or radio, but also outdoor media, such as billboards and posters, and print media, such as magazines and newspapers. Exposure to such messages is generally passive, resulting from an incidental effect of routine use of media. Some campaigns incorporate new technologies (eg, the internet, mobile phones and personal digital assistants), but recipients have so far generally been required to actively choose to seek information, for example by clicking on a web link, and discussion of these methods is not included in this Review." (Page 2162)
"Mass media campaigns can work through direct and indirect pathways to change the behaviour of whole populations.2 Many campaigns aim to directly affect individual recipients by invoking cognitive or emotional responses. Such programmes are intended to affect decision-making processes at the individual level." (Page 2162)
"Typical campaigns have placed messages in media that reach large audiences, most frequently via television or radio, but also outdoor media, such as billboards and posters, and print media, such as magazines and newspapers. Exposure to such messages is generally passive, resulting from an incidental effect of routine use of media. Some campaigns incorporate new technologies (eg, the internet, mobile phones and personal digital assistants), but recipients have so far generally been required to actively choose to seek information, for example by clicking on a web link, and discussion of these methods is not included in this Review." (Page 2162)
"Mass media campaigns can work through direct and indirect pathways to change the behaviour of whole populations.2 Many campaigns aim to directly affect individual recipients by invoking cognitive or emotional responses. Such programmes are intended to affect decision-making processes at the individual level." (Page 2162)